Envoys pitch Subic package
Celebrity endorsers to shoot soap opera in top destination
Taiwan News, Staff Reporter / By Marie Feliciano
Philippine tourism envoys Hsiang Ma-chen, fourth from left, and Brian Chou, fourth from right, join airline executives and Manila./Courtesy of MECO
Actress and TV host Hsiang Ma-chen and Brian Chou, two of the Philippines' tourism endorsers in Taiwan, flew to the Philippines last week for a four-day tour of Subic and Manila.
Media representatives from two of Taiwan's major television networks - Formosa TV and TVBS, and major publications China Times, Apple Daily, and ETToday joined the tour.
In a meeting with reporters, Philippine Tourism Secretary Joseph Durano pledged to promote the country more aggressively in Taiwan to win more corporate and leisure travelers.
Taiwan has consistently been in the top five markets of the Philippines in terms of tourist arrivals. According to the latest statistics, Taiwanese arrivals in January were up 45 percent compared with year-ago figures.
Among the places Hsiang Ma-chen and the group visited in Subic were Ocean Adventure, Ritz Spa, Subic Golf Course, and Grande Island. In addition to the tour, the two envoys will also be shooting a soap opera that will be aired in Taiwan, Singapore, and Malaysia.
In Manila, the group visited the Ortigas Shrine, Jumbo Floating Restaurant, Intramuros, and Sanctuario Spa in Malate.
"Taiwan has been one of the fastest-growing outbound travel markets worldwide in the past decade with emphasis on leisure activities such as sightseeing, beach holidays, golf and casino," said Gerry Panga, tourism representative of the Manila Economic and Cultural Office in Taipei.
"The 'Best of Subic and Manila Tour' is part of market-responsive and confidence-building promotions of the Department of Tourism and MECO."
Recently, regional carrier Mandarin Airlines promoted two of the Philippines' leading holiday spots to generate some excitement for its flagship destinations.
The air carrier flies twice a week to Cebu and Subic. Plans are underway to connect Subic with some of the Philippines' top island hideaways. A major regional linkage is also being worked out through a charter flight connection from Subic to Shanghai, MECO said
Taiwan News, Staff Reporter / By Marie Feliciano
Philippine tourism envoys Hsiang Ma-chen, fourth from left, and Brian Chou, fourth from right, join airline executives and Manila./Courtesy of MECO
Actress and TV host Hsiang Ma-chen and Brian Chou, two of the Philippines' tourism endorsers in Taiwan, flew to the Philippines last week for a four-day tour of Subic and Manila.
Media representatives from two of Taiwan's major television networks - Formosa TV and TVBS, and major publications China Times, Apple Daily, and ETToday joined the tour.
In a meeting with reporters, Philippine Tourism Secretary Joseph Durano pledged to promote the country more aggressively in Taiwan to win more corporate and leisure travelers.
Taiwan has consistently been in the top five markets of the Philippines in terms of tourist arrivals. According to the latest statistics, Taiwanese arrivals in January were up 45 percent compared with year-ago figures.
Among the places Hsiang Ma-chen and the group visited in Subic were Ocean Adventure, Ritz Spa, Subic Golf Course, and Grande Island. In addition to the tour, the two envoys will also be shooting a soap opera that will be aired in Taiwan, Singapore, and Malaysia.
In Manila, the group visited the Ortigas Shrine, Jumbo Floating Restaurant, Intramuros, and Sanctuario Spa in Malate.
"Taiwan has been one of the fastest-growing outbound travel markets worldwide in the past decade with emphasis on leisure activities such as sightseeing, beach holidays, golf and casino," said Gerry Panga, tourism representative of the Manila Economic and Cultural Office in Taipei.
"The 'Best of Subic and Manila Tour' is part of market-responsive and confidence-building promotions of the Department of Tourism and MECO."
Recently, regional carrier Mandarin Airlines promoted two of the Philippines' leading holiday spots to generate some excitement for its flagship destinations.
The air carrier flies twice a week to Cebu and Subic. Plans are underway to connect Subic with some of the Philippines' top island hideaways. A major regional linkage is also being worked out through a charter flight connection from Subic to Shanghai, MECO said
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