Olongapo SubicBay BatangGapo Newscenter

Saturday, October 20, 2007

Synergizing local tourism through the Subik Grand Festival

With a new spelling, Subik will be bursting with color, pageantry and excitement for three full days when the Subik! Subik! Festival unfolds from November 2 to 4.

The grand event will feature endless fun activities for all types of visitors. Originally conceptualized to formally launch the new name “Subik,” which collectively refers to all provinces under the Greater Subic Bay—the celebration will gather various festivals and events regularly held in the old Subic to drum up both local and foreign travelers’ interests on the region’s vast tourist destinations. Aside from the panoramic sceneries and plethora of historical insights, nonstop entertainment, unique shopping experiences, tempting food promotions, and adrenalin-pumping water sports also await the visitors.

Basking on a more unified stance in fortifying Central Luzon’s dominant role in revitalizing domestic tourism, the Greater Subic Bay Tourism Bureau (GSBTB), in partnership with the Subic Bay Metropolitan Authority (SBMA) and the local governments of Olongapo, Bataan and Zambales, will spearhead another major contribution to the region’s continued dynamism.

“Everyone is invited to join the Subik! Subik! Festival as it is bound to thrill everyone with its diverse activities. Guests not only get to explore Subik’s famed beauty, they are sure to have a wonderful time from being part of the street-style merrymaking up to the amazing display of rich cultural heritage that can only be found in Subik,” explained George Lorenzana, GSBTB chairman.

GSBTB, a private organization composed of proactive hotel and resort industry prime movers in Central Luzon, aspires to transform the provinces under Subik—namely SBMA, Olongapo City, Bataan and Zambales—into “sustainable, ecologically sound tourism and vacation havens in the Asia Pacific region.”

The festival’s program starts with an exhilarating 2.5-km and 5-km Fun Run competition, followed by the MOA signing by the officials of SBMA, Olongapo City, Bataan and Zambales, committing to continue the development of Subik into a major tourism destination. The event will also formally open the SUBIK! Trade Fair, which will showcase Bataan-Olongapo-Subic-Zambales (BOSZ) products and various presentations of tourism activities, products and attractions.

Visitors can get a kaleidoscope view of ultimate street celebration with the Best of Subik Parade, a lively march from Magsaysay Boulevard to Boardwalk that will feature the synchronized exhibition of the Philippine Merchant Marines, a poignant historical reenactment of the Battle of Bataan, an original Ita-Itahan (Aetas), and a parade of pageant beauties, among others. And to capture the explosive initial phase of the festival, a stunning 30-minute fireworks display at the Boardwalk is set to delight evening spectators, with the runway competition of Miss Gay Subik and band explosions.

Action-packed activities are aplenty for Subik’s sport buffs, starting off with an Open Water Swim event (1-mile and 100-meters) at White Rock Beach. TRACMA Martial Arts Exhibition at the Boardwalk, will give karate fans a rare chance to meet Trovador Ramos, the country’s martial arts icon who is the only man to beat Bruce Lee. Divers can have free training on Wreck and Reef Check Training Program at the Scuba Shack.

GSBTB is closely working with the SBMA and the NPVB as it passionately strives in broadening Subik’s revenue-generating power by attracting more inbound tourists. Besides local balikbayan, also among Subik’s ardent foreign visitors are tourists from South Korea, Taiwan, the United States and Europe.

“With DOT studies noting that 2007 is a significant year for Philippines tourism, we are positive that through our efforts in the Subik! Subik! ’07 Festival, our fellow stakeholders in the various regions will also collectively and aggressively pitch in their vital share in further elevating the country’s tourism to a higher level,” said Armand C. Arreza, SBMA Administrator.

For more information on the Subik! Subik! ’07 Festival, call (047) 252-5212 or log on to www.greatersubik.com.

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