Olongapo lays out ‘red carpet’ for Ad Con
Olongapo city officials, business establishments and tourism-related agencies are staging a full-on charm offensive to try to lure delegates out of the Subic Bay Freeport Zone, where the 20th Philippine Advertising Congress opens Wednesday, the online edition of BusinessMirror newspaper reported.
BusinessMirror's Robert Gonzaga reported that even the barangays in the city are opening their doors to the delegates because of the tremendous opportunity to boost local tourism in the area and into the streets and establishments.
The Ad Con delegates, over 3,000 official attendees in all, plus approximately the same number of their companions, will receive a “red carpet treatment when they step into the streets and business establishments in Olongapo,” said Councilor Gina Gulanes-Perez, who is also the city's de facto tourism chief.
“Our hope is that the delegates will find time to check out the many attractions that we have to offer and Olongapo City is known for, most especially the entertainment scene,” she said.
“We’ve been preparing for this event for several months now, and we’ve coordinated with Ms. Yolly Ong, extending our invitation to each and everyone of the delegates and their companions to come and visit, and possibly stay, in Olongapo City for the duration of the Ad Con.”
The flurry of preparations, Perez said, included the tourism seminars centered on the frontliners of every tourism-related business in Olongapo City, like waitresses, front-desk clerks, concierges, among others.
The idea was to make sure these frontliners can get training on etiquette and customer relations and integrate their training to the tourism goals of the city. There is also a city wide clean-up drive, participated in by all the 17 barangays in Olongapo, led by its leaders.
In addition, city officials have asked the local business community to contribute in the preparations by organizing the city’s signature festival, the Olongapo City Mardi Gras, and encouraging them to go on on a city-wide sale on all goods and services. “We want the delegates to have the best possible time here, and we’re prepared to go to whatever lengths to do that,” Perez said. “We’ve prepared something for them that they’ll like.”
The allusion is to the Mardi Gras, an annual street festival. Usually held in October, the Olongapo City Mardi Gras has been a permanent fixture in the city’s annual schedule of festivities. In a move signalling the city’s regard for the Ad Con’s importance to the cause of local tourism, this year it was moved to November to coincide with the Ad Congress.
BusinessMirror's Robert Gonzaga reported that even the barangays in the city are opening their doors to the delegates because of the tremendous opportunity to boost local tourism in the area and into the streets and establishments.
The Ad Con delegates, over 3,000 official attendees in all, plus approximately the same number of their companions, will receive a “red carpet treatment when they step into the streets and business establishments in Olongapo,” said Councilor Gina Gulanes-Perez, who is also the city's de facto tourism chief.
“Our hope is that the delegates will find time to check out the many attractions that we have to offer and Olongapo City is known for, most especially the entertainment scene,” she said.
“We’ve been preparing for this event for several months now, and we’ve coordinated with Ms. Yolly Ong, extending our invitation to each and everyone of the delegates and their companions to come and visit, and possibly stay, in Olongapo City for the duration of the Ad Con.”
The flurry of preparations, Perez said, included the tourism seminars centered on the frontliners of every tourism-related business in Olongapo City, like waitresses, front-desk clerks, concierges, among others.
The idea was to make sure these frontliners can get training on etiquette and customer relations and integrate their training to the tourism goals of the city. There is also a city wide clean-up drive, participated in by all the 17 barangays in Olongapo, led by its leaders.
In addition, city officials have asked the local business community to contribute in the preparations by organizing the city’s signature festival, the Olongapo City Mardi Gras, and encouraging them to go on on a city-wide sale on all goods and services. “We want the delegates to have the best possible time here, and we’re prepared to go to whatever lengths to do that,” Perez said. “We’ve prepared something for them that they’ll like.”
The allusion is to the Mardi Gras, an annual street festival. Usually held in October, the Olongapo City Mardi Gras has been a permanent fixture in the city’s annual schedule of festivities. In a move signalling the city’s regard for the Ad Con’s importance to the cause of local tourism, this year it was moved to November to coincide with the Ad Congress.
Labels: adcongress, olongapo, subic
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