Wild side of Subic to be showcased at travel fair

By. Jonas Reyes – Manila Bulletin

SUBIC BAY FREEPORT – After winning the top marketing award in the 2nd Philippine International Tourism Fair (PITF) in Cebu last June, the Subic Bay Metropolitan Authority (SBMA) will once again showcase the “wild side” of Subic, this time in the country’s largest, longest running travel and tourism fair, the 19th Philippine Travel Mart (PTM).

Organized by the Philippine Tour Operators Association (PHILTOA) in cooperation with the Department of Tourism (DoT), the 19th Philippine Travel Mart will showcase the country’s adventure attractions with the theme, “Triple X: Xtreme Adventure, Xtreme Wellness, and Xtreme Leisure.” The theme fits Subic very well.

We have the forests, the bay, and amenities that promote adventure, wellness, and leisure,” said SBMA Administrator Armand Arreza, who signed last week a memorandum of agreement with PHILTOA president Cesar Cruz. Under the MOA, SBMA is one of the major sponsors of the event. “We want the whole world to know that here in Subic, tourists can experience the most adventurous vacation they could ever have,” said Arreza.

Aside from SBMA, 11 tourism stakeholders in the Freeport have pooled talents and resources in designing and constructing a “one-of-a-kind” pavilion to give visitors “the aura and ambience of Subic Bay,” Arreza asid. The Subic bay pavilion will be one of the 17 exhibits during the actual Travel Mart on Sept. 12-14 at the Megatrade Halls, Sm Megamall Building B, Mandaluyong City.