Olongapo SubicBay BatangGapo Newscenter

Thursday, April 23, 2009

Hitachi Terminals puts up new warehouse in Subic

SUBIC BAY FREE PORT—A Japanese firm that makes automated teller machines and terminal card readers has expanded its warehouse in this free port to improve its competitive edge in the face of financial woes that beset export economies worldwide, including Japan.

Hitachi Terminals Mechatronics Philippines Corp. (HTMP), based at the Subic Techno Park, unveiled a new 3,564-square-meter warehouse as part of its strategy to rein in cost and improve efficiency, officials said.

The firm—the fourth-biggest exporter in Subic—which last year shipped $76.37 million worth of goods, is gearing for heightened competition in the global market, said HTMP president Kiyotaka Adachi during the warehouse inauguration here.

“The inauguration of this new warehouse marks the start for HTMP to compete in the global market despite worldwide financial difficulties,” Adachi said.

“In order to improve efficiency, companies like the HTMP need to introduce change in the job process. This warehouse will enable us to conserve our resources and also improve our production output,” he added.

The warehouse near the firm’s $12-million manufacturing facility was inaugurated six months after it broke ground last October.

Adachi said the warehouse will be used to receive goods, keep inventory, control warehouse, and keep and handle materials.

Among those who graced the inauguration were Hitoshi Goto, general manager of Hitachi Asia Ltd.; Miyafumi Midorikawa, president and chairman of Hitachi Cable Philippines Inc.; Takashi Jinguji, managing director and chief executive for Asia of Hitachi Transport System (Asia) Pte. Ltd.; Jun Ishihara, chairman of Manila Intl Freight Forwarders Inc.; Ichiro Tsuji, director of Subic Techno Park; and Hiroki Nakazawa, executive vice president and general manager of CCT Constructors Corp.

Goto, who oversees the Hitachi conglomerate’s Asian operations, said in his inaugural message that the warehouse project is “an indication of how HTMP workers envision bigger and brighter operations for the company.”

He noted the project pushed through despite the global financial crisis that has affected HTMP and other Hitachi facilities worldwide, concluding that the firm’s workers and management have “a clear direction” for the company.

“We believe this will promote operational efficiency to meet the vision toward global competitiveness,” he added.

Meanwhile, Subic Bay Metropolitan Authority Administrator Armand Arreza described the opening of HTMP’s new facility signifies the company’s “business foresight and continued competitiveness.”

“Those who understand the dynamics of business cycles know very well that this daring business decision of HTMP is what will give Hitachi an edge over other companies,” when the world’s economy bounces back from the recession, Arreza said.

He added that Hitachi Terminals has already proven itself as a dynamic firm when it became one of the biggest exporters in Subic last year with a total export value of $76.37 million, and setting a new benchmark by surpassing its own record of $22 million in exports in 2007. Written by Henry Empeño / Business MIrror Correspondent
IN PHOTO -- JAPANESE business leaders inaugurate the new warehouse of Hitachi Terminals Mechatronics Philippines Corp. (HTMP) at the Subic Techno Park. Photo shows (from left) HTMP president Kiyotaka Adachi, Manila Freight chairman Jun Ishihara, Subic Techno Park director Ichiro Tsuji, Hitachi Asia general manager Hitoshi Goto and Hitachi Transport chief executive for Asia Takashi Jinguji. HENRY EMPEÑO

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