Olongapo SubicBay BatangGapo Newscenter

Friday, February 16, 2007

GE eyes Subic for global call center operations

SUBIC FREEPORT – Global industrial giant General Electric through GE Money Servicing Co. is eyeing the Subic Freeport zone as the site for a possible expansion of its global call center operations and other business process outsourcing ventures.

GE Philippines country manager Renato Romero and GE Consumer Finance Servicing head Sanjeev Jain along with local partner Genpact vice-president Cecilia Ampeloquio visited the freeport recently and expressed strong likelihood in the setting up of its call center operations for the US market.

The GE executives looked at several facilities as possible sites of its call center operations such as the 2,300 square meter building of Yi-Phone Manufacturing, GVC Industry, Medtecs Garments and Pacific Ace building, all located inside the sprawling Subic Bay Industrial park .

During the briefing, Subic Bay Metropolitan Authority (SBMA) Administrator Armand Arreza cited the area’s advantages such as strategic location, world-class infrastructure, highly qualified workers, competitive incentives, security and peaceful community which made Subic Freeport attractive to both foreign and local investors.

For instance, Subic Telecommunications Co. is offering services such as full digital switch, 100,000 telephone lines capacity, up to 270 Mbps Internet bandwidth capacity and the so-called Internet redundant link with 24/7 field and help desk support and uninterruptible power supply.

Subic Telecom is also expanding its capabilities to have full-fiber optic connectivity, Internet bandwidth of up 620 Mbps and full next-generation network (NGN).

The proposed GE call centers can also avail the services of Globe’s Innove Communications Inc. offering the latest information and communication technology with network architecture facilities such as fiber, copper and broadband wireless access.

Recently, Subic Freeport received an excellent rating with a scorecard of nine out of 10 cumulative points conducted by the ICT Commission and the Department of Trade and Industry (DTI).

Arreza pointed out that SBMA received a perfect score in areas such as workforce development, community support, transport infrastructure, incentives and more importantly, the quality of life being offered to investors and workers.

He added that Subic Freeport also got high ratings on vendor support, power and telecoms infrastructure.

Arreza, meanwhile, said that as part of its pro-active marketing campaign, the SBMA will be showcasing its ICT capabilities during the 7th Global Sourcing Conference and Exhibition dubbed as e-Services Philippines to be held at the Edsa Shangri-La Hotel this week.

SBMA investment processing department head Ronnie Yambao said the SBMA is banking on the available supply of workforce on the ICT industry with the presence of several educational institutions in surrounding communities offering graduates of computer science and engineering, information technology, electronics and communications engineering, information management, among others.
By Ric Sapnu - The Philippine Star

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